The process of adding digital details to the real world by superimposing digital images is known as augmented reality. For example, let’s think about Pokémon GO, where we look through our smartphones at the world around us and superimpose the digital characters, just like we use Snapchat filters to augment our looks.
What is augmented reality in entertainment?
The media and entertainment markets are booming, and the answer to this lies in augmented reality. This is the technology that overlays digital information in the real world, transforming how people interact with their surroundings.
We can use our phones to superimpose AR into our rooms and living places and have a look around to see its real scale.
Virtual try-ons and product visualization
Companies like Li Auto and NIO are pioneering AR cockpit experiences; the in-car experiences are also being redefined from arcade games and video conferences.
With the aid of an AR-enabled smart device, we can now use augmented reality to try on various makeup products, place IKEA furniture in our homes, and even test out various paint shades on our walls.
Everyday businesses are now evolving with augmented reality, reaping massive profits, and setting new industry standards. From a valuation of USD 27.72 billion in 2023, it’s projected to soar to USD 40.36 billion by the year 2028, growing at a compound annual growth rate (CAGR) of 7.80%. Giants like Amazon, Netflix, and Google are already harnessing the power of AR.
Augmented reality can be a game changer people have been waiting for, and it’s not just about staying current; it’s about leading the way in the entertainment and tech industries and setting a gold standard in them by achieving unparalleled success.
Augmented Reality in Entertainment
Let’s look at augmented reality in the entertainment industry.
Film Production Enhancement
Directors and cinematographers use augmented reality’s wide range of tools to visualize scenes, characters, and settings before the actual shoot.
RF Spectrum Visualisation
An innovative AR application that helps users optimize Wi-Fi connectivity to better understand their environment visualizes the RF spectrum.
Cultural AR Storytelling
With the help of AR, platforms like NexTo blends traditional media, offering audiences an immersive way to experience and understand stories like they never did before. One of the most common applications for augmented reality also includes training assistance in production.
AR in Engineering and Design
According to Deloitte, a top management consulting firm, more than 2 million skilled manufacturing jobs will go unfilled by 2025.
A study by an international data corporation found that 66% of respondents offer remote AR training to workers, whereas another 52% use AR to capture and preserve training sessions for playback purposes.
When it comes to installing and operating hydraulic pumps, for example, millennial engineers—who were raised in a digital age—receive information best through the visual medium of augmented reality. Technical professionals could use an augmented reality headset to simulate a pump rather than doing so on a display screen.
After seeing the equipment in three dimensions, they can practice mounting hardware, using and maintaining the pump, and reviewing their training while working. IDC also found that AR accelerates the learning curve, not just for new hires but also for seasonal workers.
75% of survey participants found that workers learned faster and retained information better by using AR headsets. AR brings experts into the field with a level of collaboration that was not previously possible.